Mr. Hooman Rastkar, International MBA student of Maastricht School of Management and Mahan Business School, succeeded to defend his Master Thesis on 14th of April 2020, with the subject of “Investigating the Impact of Brand Equity on Purchase Intention: Testing the Mediating Effects of Country of Origin and Price Sensitivity”.
The purpose of his study was to investigate over Iranian TV end user’s purchase intention in reaction to the Brand Equity, Price & Country of Origin variations, more specifically during the high inflation rate and currency depreciation in Iran.
He has been working for 14 years in different managerial positions for LG Electronics & Goldiran (LG’s product distributor) in Iran.
Once Again we, Mahan Family congratulate his success in this important Educational milestone and wish him success and prosperous life and business.
Mahan9/27/2020Master Thesis | 14th, April, 2020